Released on: January 10, 2008, 10:13 am

Press Release Author: Nicolas D\'Alleva / BSC Enterprises

Industry: Environment

Press Release Summary: BSC Enterprises begins planning for conducting a study on
odors and their relation to human behavior. This study is being conducted to examine
the positive effects of the Bad Air Sponge Air Freshener on certain psychological
and physiological disorders, specifically obesity, anxiety, depression, and erectile
dysfunction.

Press Release Body: Denis Bischoff of BSC Enterprises announced today that his
company is conducting a study on the affects of odors on human behavior. The
company is conducting the study specifically to examine their product, The Bad Air
Sponge, and its positive effects on detrimental disorders through odor molecule
neutralization. The study will examine odors, focusing on the sense of smell and
its relation to augmenting an individual's psychological milieu. It is often said
that smell is our keenest sense and evokes long lasting memories. Bischoff stated,
"We hear the term stop and smell and the roses, all of the time. Most people take
the sense of smell for granted, but we believe it is tied to so many disorders,
including obesity, depression, and anxiety. What creates odors is something that is
too small to see even with a microscope. What you smell are tiny things called odor
particles. Millions of them are floating around waiting to be sniffed by your nose.
We believe these molecules can affect an individual's personality in positive as
well as negative ways. Our research will focus the effect of neutralizing odor
molecules using the Bad Air Sponge. Our theory is that by neutralizing odors, a
biological predisposition to negative psychological conditions can be offset."

Although there is a science to smell, studies are often very difficult do to. The
science of the mechanics of smell is well documented. Simplified, when we smell,
odors pass through your nose, which is built to smell, moisten, and filter the air
you breathe. As you breathe in, the air enters through your nostrils which contain
tiny little hairs that filter foreign objects trying to enter your nose. These
little hairs are called cilia, which will act as a sweeper, taking all the dirt out
of the nasal cavity, which is the big place the air, passes through on the way to
the lungs. After passing through the nasal cavity, the air passes through a thick
layer of mucous to the olfactory bulb. There the smells are recognized because each
smell molecule fits into a nerve cell like a lock and key. Then the cells send
signals along your olfactory nerve to the brain. At the brain, they are interpreted
as those sweet smells such as cut grass or an unpleasant smell such as sour milk.

The science of quantifying odors is much trickier. Scientists have developed several
methods for quantifying odors. This is particularly the case for the purpose of
analyzing unpleasant or objectionable odors released by an industrial source into a
community. For the past two hundred years, industrial countries have encountered
incidents where proximity of an industrial source or landfill produced adverse
reactions to nearby residents regarding foul or unpleasant odors. Our purpose of
odor analysis is to measure what extent of clean air is required before the sample
in question is rendered indistinguishable from the clean air standard. Since each
person perceives odor differently, a group or panel composed of several different
people is assembled, each sniffing the same sample of diluted specimen air. A field
olfactometer will be utilized to determine the magnitude of an odor. One example is
the Nasal Ranger field olfactomete, which is often utilized in odor studies.

BSC is the major distributer of The Bad Air Sponge. The Bad Air Sponge is a
semi-solid gel containing activated charcoal; humectants and reagents which adsorb
neutralize and alter undesirable odors and fumes. The Bad Air Sponge Study will be
conducted with data previously captured by Mateson Chemical. Much of the additional
research will be conducted by local Universities and independent scientists.


Web Site: http://www.thebadairsponge.com

Contact Details: Nicolas D\'Alleva
198 Allendale Road
King of Prussia, PA 19406
1-800-558-0790
info@thebadairsponge.com